Telemarketing Script Maintenance
General Information
The Telemarketing Module option of
M.O.M. gives your sales staff the ability to manage the entire
inbound and outbound sales call activities for your company. This
option lets you define and maintain scripts for use by your sales
persons when making outbound calls or for some particular
telemarketing campaign.
Note: The customizable customer
demographic screens provided with the List Management Module option of M.O.M.
can also be used as a means to collect and record specific
information from customers by your telephone sales staff.
See Also
Customer
Information - Contact History
Customer
Information - Demographics
Telemarketing Module
Outbound
Telemarketing
How to Use the Screen
Enter or edit the information in the
fields as required. When you complete the additions and or changes,
press SAVE. To save the information as a new script, press SAVE AS
and define the new script code. To exit without saving, press
CANCEL.
Field
Definitions
DESCRIPTION - a description of the
script.
(Script) - enter the script as it is
to be displayed for the salesperson in the large open scrollable
area. The way the text appears (spaces, blank lines, indents, etc.)
in the scrollable area is the way the text will look when displayed
on the Read Telemarketing Script screen for the
salesperson. Note: You may
use the Edit Menu Cut, Copy, and Paste options when typing in the
script area.
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