This report shows the "expected response picture" of a new
source key.
Note: Place your mouse
over the fields to view a description of the field.
If
you cannot see the report, please click the following button.
Field definitions for the Response Curve Analysis Report
Actual Response
Statistics - These fields apply to both the Study Key and
Model Keys.
Number of Days in Effect - The number of days the key has
been active; that is, receiving orders.
Number of Responses to Date - The current response count for
key.
Total Order Gross to Date - Gross dollar figure for
key.
Projected Response of ... - These fields apply to the Study
Key as response projections based on actual statistics for each
Model Key.
Response Maturity - This is the percentage of the total
response generated by the Study Key for the same time period that
the Model Key has been in effect.
Total Expected Response - The response count at
maturity.
Total Expected Order Gross - The gross amount at
maturity.
Total Expected Order Net - The net amount at
maturity.
Expected Profit (Less Ad) - The projected bottom line figure
at maturity.
