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Stock Maintenance - SiteLINKGeneral InformationThis screen tab contains all of the information related to the product as you sell it on the Web using Dydacomp's SiteLINK Web Commerce System. The information in this screen is used to automatically generate a store product page for the stock item using the SiteLINK 5.4 Store Publisher screen. See Also How to Use the Screen
Description Tab PRODUCT TITLE
Note: This text will also be used for the image ALT tags and the META title for the Product Detail Page on SiteLINK. META TAG PRODUCT TITLE Enter descriptive keywords about your product in this field. This will aid the overall Search Engine Optimization (SEO) of your site by making it easier for your product information to be catalogued by the search engine providers. For more information click here. SHORT DESCRIPTION Enter a short description to be used in your store on the product listing pages and/or product specials page. Note: This field cannot contain any HTML if using Google Base. FULL DESCRIPTION
AVAILABILITY Enter a short message regarding the availability of this product. Commonly used to describe the number of days a product takes to ship. Departments Tab This tab enables you to select the departments and sub-departments in which the product is to be included. A product can be included in as many departments as you want. Note: Departments and sub-departments are created in the Maintain Store Departments function. Selling Tools Tab This tab provides additional "selling" options for the item. UP-SELL PRODUCT - An Up-Sell Product is a product offered as a "substitute" or better quality item than the item selected by your store customer. For instance, if a customer selects a silver necklace, you can try to sell them a gold one instead. If you want to offer an up-sell product for the item, enter the stock code in the Up-Sell Product field or press the F2 key to look it up. UP-SELL MESSAGE - Enter a corresponding sales message for the up-sell product. The up-sell product and message will be automatically suggested to the customer on the "Basket" page of your store. CROSS-SELL PRODUCT - A Cross-Sell Product is a product offered "in addition" to the item selected by your store customer. For instance, if a customer selects a gold necklace, you can try to sell them a matching set of earrings. If you want to offer a cross-sell product for the item, enter the stock code in the Cross-Sell Product field or press the F2 key to look it up. CROSS-SELL MESSAGE - Enter a corresponding sales message for the cross-sell product in the Cross-Sell Message field. The cross-sell product and message will be automatically suggested to the customer on the "Basket" page of your store. COMPARATIVE SELLING PRICE - Enter a price to be "shown" to your customers which represents your competition's price. If the customer selects an item with a comparative price, a "You Saved X$" running total is displayed every time they look in their basket and add another item. CUSTOM INFORMATION FOR PRODUCT - Check this box and SiteLINK prompts the on-line shopper for additional information when the product is added to the shopping basket. Enter the PROMPT FOR CUSTOM INFORMATION as you want it to be displayed to the customer for this custom information. KEYWORD LIST FOR PRODUCT SEARCH - Optionally, enter some additional words that a customer can use to search for the product. For instance, if you sell books, you might enter author's name, publisher, ISBN number, etc. Note: This information will also be used for the META keywords on SiteLINK. Separate each word or word phrase with commas. Images Tab This tab lets you define the item's image files for use by SiteLINK in your store. File type must be GIF or JPG. Select the VIEW button next to each image path to preview the image in the window. FULL IMAGE - Use the SELECT button to specify the file name and path for the image file to be used in the product display page. THUMBNAIL IMAGE - Use the SELECT button to specify the file name and path for the image to be used in the product listing and "specials" page. If a thumbnail image is not specified, the full image is used a default. Note: A thumbnail image is typically a small file to enable it to be opened and displayed quickly with other images. Additional Images - These images will appear as thumbnails in the SiteLINK Product Page, the shopper can click on an image and an enlarged version will display in a separate screen. Google Base Tab - Publish to Google Base, includes both Google and Froogle. BRAND - The Brand Name of the product. CONDITION - Select a pre-defined Product Condition from the drop down menu. EXPIRATION DATE - Enter the date that the product listing will expire on. Note: If the expiration date is left blank, Froogle and Google Base will expire the listing after 30 days from last date the item was published. PRODUCT TYPE - Enter the type of product you are listing. See the Google Product Type list for examples. GOOGLE BASE DESCRIPTION - Check this radio button to use the extended description of the product set up on the Extended Info screen tab. Check the radio button next to the blank box to write a separate full description for the product to send to Google Base. Note: This field cannot contain any HTML. SiteLINK will also use this description for a META description on the Product Detail Page. |