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Source Key ExamplesWhen you are defining source keys in the Maintain Source Keys Option, you might want to consider using a hierarchical naming convention. Use of this standard will enable you to make best use of M.O.M.'s Lookup/List feature on source key code. In addition, your source key profit and response reports will be better organized, and the wildcard reporting feature on source key best utilized. Here's a simple naming convention rule that makes best use of the 9-character field:
Here are three examples to illustrate the rule. If additional information needs to be expressed in the code, you can substitute alpha or numeric codes for the dashes. Example # 1 - A single display ad in a magazine. Better Homes and Gardens, November 1991, Display Ad Source Key Code: HG-91-11D Example # 2 - A catalog mailing to a rented list. Catalog Mailing to Good Ideas Subscribers List, May 1992 Source Key Code: GI-92-05M Example # 3 - Multiple ads in the same issue of the same magazine. Car and Driver, August 1995, Classified Ad Source Key Code: CD-95-08C Car and Driver, August 1995, Display Ad Source Key Code: CD-95-08D |