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Downstream Source Key AnalysisReports Menu > Profit And Response > Downstream Source Key AnalysisGeneral InformationThis report provides a picture of an advertising source's performance "downstream" from the very first response date. The further downstream the report is run, the more revenue and repeat customers that are likely to result from a source. Typically this report is used to report on the success of an advertisement that produces "first time" prospects or customers; e.g., "send for our free catalog." The only way to judge the success of this type of ad is to look at the downstream performance of that source to determine how many customers and how much revenue was produced. How to Use the ScreenEnter or lookup [F2] the SOURCE KEY CODE and press PROCESS to run the report. |